Matt Sims

Matt is a placemaking, sustainability and wellness specialist with over 10 years’ experience helping public and private sector clients shape, deliver and activate some of the UK’s most ambitious places. His work spans mixed-use regeneration, public realm transformation, destination activation, wellness-led placemaking, nature recovery, cultural programmes and community infrastructure across the UK, Australia and New Zealand.


Combining strategic insight with hands-on delivery expertise, Matt advises developers, landowners, local authorities and communities on how places can generate stronger commercial performance, improve environmental outcomes and enhance quality of life. He is particularly interested in the role that health, wellbeing and sustainability play in creating more resilient, attractive and valuable places, helping clients translate these priorities into practical interventions, measurable outcomes and long-term value creation. 


Matt's approach is rooted in understanding the unique culture, identity and communities of a place. By combining evidence-led analysis with creativity and stakeholder engagement, he delivers strategies and projects that respond to local needs, support healthier lifestyles, strengthen social connections and create destinations where people, businesses and communities can thrive.


He is currently advising clients and leading the delivery of a programme of transformational public realm, sustainability and place activation projects across London's West End. Matt also currently sits on the NLA's panel of High Streets experts.


Previously, he worked client-side at Barking Riverside, where he led the development of a placemaking strategy, delivered a wellness trail, developed activation strategies for the public realm and helped establish the Emerge East Festival. His wider experience includes supporting major mixed-use developments including Silvertown for Lendlease and the Wellcome Genome Campus in Cambridge, where he contributed to projects that demonstrate the growing importance of wellness, sustainability and placemaking in shaping successful places.